Personalization

Betty Crocker launches its new cookbook for iOS App to cut through the clutter and simplify cooking with smartphone or tablet.

To avoid common category management challenges, such as lost sales and bloated inventory, here are five ways brand owners can arm retailers with the next generation of space and assortment planning capabilities and insights.

To complement the traditional face-to-face selling approach, Representatives have the option to sell through their own personalized eStore.

Mars Chocolate North America and Wrigley leverage illuminated racks in grocery retailers to increase sales.

The company unveils its newest cinnamon-infused whiskey with a collection of ultimate "shot rituals" to help set the night on fire.

The company will add more than 30 new positions, leveraging the wealth of high-caliber talent in this market.

Digital Asset Management systems will become a must-have necessity for managing the ever-increasing volumes of digital assets that are proliferating across organizations.

Newell Rubbermaid is 18 months in to a total marketing transformation that will unlock the potential of its more than 40 brands globally. In this exclusive interview, Chief Marketing and Insights Officer Richard Davies reveals how the company's investments in understanding a very diverse range of consumers will position Newell Rubbermaid as the preeminent consumer durables company in the world, and specifically accelerate its success in emerging markets