Personalization

To help accelerate its international expansion and cross-border demand, Tony Bianco is working with Pitney Bowes to provide a seamless, localized online shopping experience.

Attendees of the 2017 Consumer Goods Sales & Marketing Summit looking for strategic inspiration and tactical ideas left fully armed with both.

Manufacturers continue to consider the channel's potential.

Exceeding consumer need is the ultimate goal.

Consumers are the industry's driving force

Retailers seeking to survive in an evolving landscape must better understand and cater to a new breed of shoppers.

Marketo, Inc. has rolled out a new solution that the company claims is the industry's first "marketing technology accelerator."

One aspect of the marketing industry I’d be more than happy to watch become obscure is the apparently indomitable budget silos separating various pieces of the business.