Customer Relationship Management (CRM)

What began as AB InBev’s global incubator has evolved into a driving force that was well-positioned to meet consumer demands and accelerate its efforts during the pandemic. CGT explored how the company came together to invest and build a customer-centric mindset, scale its digital ecosystem and supply chain, and evolve DTC capability post-pandemic for global scale.

When Freshly, the Nestle-owned subscription service focused on delivery healthy prepared meals, wanted to boost its personalization efforts, the company knew it had to get a better grip on its data management.

With shopping list marketing, consumer goods companies have a platform to advertise and capture the attention of consumers before they even step foot into the store.

Learn how QVC and HSN are making it easy for entrepreneurs and new brands to submit products for review.

The 2021 Analytics Unite virtual experience provided retail and consumer goods executives with the unprecedented opportunity to learn from the industry’s leading analytic experts from around the world. All of this year's amazing educational sessions are available on-demand!

Find how unprecedented amounts of shopper data has allowed tech-savvy companies to differentiate themselves from the crowd with products and offerings tailored to their customers’ wants and needs.

Global fashion brand Vivienne Westwood has teamed with customer data platform (CDP) provider Mapp to advance its digital communication strategy while delivering personalized and targeted customer communications.

Today’s consumer goods brands are eager to cruise right past the recovery stage and instead situate themselves just a hop, skip, and a jump away from the future. CGT fielded some inside perspective of today’s analytic investment priorities through a chat with Servco Pacific, an automotive retailer that also has the ownership stake for Fender Musical Instruments.