Customer Relationship Management (CRM)

The area of location information management (LIM) is an overlooked data segment that a rising number of consumer goods firms are trumpeting as a vital enabler to gain competitive advantage.

PepsiCo and ACNielsen are working together to develop of a range of value-added applications designed to yield important consumer-driven sales insights for the world leader in convenience foods and beverages.

Corporate Express leverages product information management to better organize data

Crayola partners with GPX, a designer and manufacturer of consumer electronics products, to launch an entertaining line of audio and video products, dubbed "Feel the Color of Music"

Timex streamlines its e-commerce community

How Dean Foods gets the right data to the right people at the right time

Welch's is streamlining its business processes with the Oracle E-Business Suite in an effort to compete more profitably in the global market.

How consumer goods firms can align business processes to improve the product lifecycle