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Customer Relationship Management (CRM)

  • Unilever Boosts Brand Awareness

    In a move to increase brand awareness and ensure the success of new product launches, Unilever will equip its various U.S. brand Web sites with the Information Resources Inc. (IRI) Product Locator, a web-based tool that helps consumers identify local stores that carry a desired Unilever product.

  • Unlocking Value

    How to increase the value gleaned from a TPM deployment

  • Adidas Sales Force Gets Down to Business

    Adidas Group is equipping its sales force with a software infrastructure that improves customer service to accounts and ensures consistent global tracking of the company's overall performance.

  • Sales & Marketing Summit 2006

    Building profitable brands and partnerships; agenda provides wide-range expertise

  • Sharing Loyalty Data

    How collaboration using loyalty data can create a win-win situation

  • Details Are in the Data

    How to shorten the path to ROI with business intelligence

  • Simplifying the Complex

    Labatt Breweries of Canada migrates to a centralized corporate entity

  • Molson Coors Taps CAS for CRM Success

    To maintain its position as market leader in the Canadian brewing market, Molson Coors Brewing Company will implement CAS CPWerx for a multi-channel Customer Relationship Management (CRM) project in Canada.
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