Customer Relationship Management (CRM)

CGT Publisher Lori Castle gives you a sneak peek into the trends and topics discussed in this month's issue.

In August 2004, R.J. Reynolds Tobacco Company (RJRT) merged with Brown & Williamson Tobacco Company and, as a result, began to take a look at the two companies across all different functions and divisions. The goal was to identify best practices within each organization and build the best company going forward.

The Crystal Light brand marks its second year of a national partnership with the Step Up Women's Network.

New food favorites are added to South Beach Living foods from the Kraft line up.

A few months after announcing the Elmer's Glue Crew recycling challenge, a kindergarten class of Champion Central Elementary School is revealed as the winner.

Anheuser-Busch Inc.'s Bud Light remains the official beer of the NHL through the 2010 and 2011 seasons.

The changing ways that end-users use the Web today create both marketing challenges and opportunities for B2B and B2C companies.

J.M. Smucker Company President and Co-CEO Richard Smucker believes that coffee is the most perfect complement to breakfast and dessert -- two areas that his company knows a lot about. So why not add an iconic brand that has 150 years of history? The equation seems to add up to a perfect fit. Read on to find out how much the merger between Procter & Gamble's Folgers business and Smucker is expected to earn by fiscal year 2009.