Customer Relationship Management (CRM)

The Crystal Light brand marks its second year of a national partnership with the Step Up Women's Network.

New food favorites are added to South Beach Living foods from the Kraft line up.

A few months after announcing the Elmer's Glue Crew recycling challenge, a kindergarten class of Champion Central Elementary School is revealed as the winner.

Tips on how to build a foundation for the successful utilization of TPM

CGT Publisher Lori Castle gives you a sneak peek into the trends and topics discussed in this month's issue.

The changing ways that end-users use the Web today create both marketing challenges and opportunities for B2B and B2C companies.

J.M. Smucker Company President and Co-CEO Richard Smucker believes that coffee is the most perfect complement to breakfast and dessert -- two areas that his company knows a lot about. So why not add an iconic brand that has 150 years of history? The equation seems to add up to a perfect fit. Read on to find out how much the merger between Procter & Gamble's Folgers business and Smucker is expected to earn by fiscal year 2009.

Anheuser-Busch Inc.'s Bud Light remains the official beer of the NHL through the 2010 and 2011 seasons.