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Customer Relationship Management (CRM)

  • Grow From Within

    Author and Kellogg Innovation Network Founder Robert C. Wolcott's identifies four models around which companies can design new businesses successfully.

  • Sugar Foods Sweetens New Product Launch Processes

    How Sugar Foods optimized new product introduction, formulation control and risk mitigation with a PLM solution

  • An Innovation Riddle: Richard Essigs, IBM Corporation

    Is it possible that a consumer goods organization can possess the ability to respond to marketplace challenges, yet simultaneously lack the capability?

  • Tom Ebling Joins Demandware as CEO

    The former CEO of ProfitLogic and Torrent Systems will lead Demandware into its next phase, widespread market adoption of its on-demand e-commerce platform.

  • What CG Firms Can Learn from NRF

    Lora Cecere, partner for the Altimeter Group, recently attended the NRF 2010 Convention and Expo. Here, she explains what the Big Show's hottest trends -- think price management and the digital consumer -- mean for consumer products companies.

  • DPSG Achieves 56 Percent Annual ROI

    An ROI study documents how the beverage company enhanced strategic decision making and productivity in sales operations.

  • Kraft Empowers Web Brands with CRM

    A direct-to-consumer marketing solution will support the company's largest North American consumer Web brands, including KraftFoods.com.

  • Clorox Launches CSR Web Site

    The Web site includes an upgraded product ingredient listing that features more than 230 household and commercial cleaning, disinfecting and auto care products.
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