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Customer Relationship Management (CRM)

  • L'Oreal USA Announces Strategic Mobile Partnership

    Alongside interacting with print and electronic advertising, instant purchases can also be completed online through PowaTag on both mobile and desktop.
  • McCormick Announces Acquisition of Brand Aromatics

    McCormick has acquired the business for approximately $63 million in cash, and expands the breadth of value-added products in its industrial business.
  • Mondelez Sells Betabox Start-Up to VaynerMedia

    Mondelez International has sold Betabox, LLC to VaynerMedia as part of its Mobile Futures initiative to create and incubate new mobile ventures in 90 days.
  • Innovate to Invigorate

    CGT's Industry Liaison, Werner Graf, provides some lesser-known resources for innovation including how to match your customers' pain points with the right technology, for success.
  • Energizer Reveals New Company Names Upon Separation

    Energizer announced the names of the two new companies upon separation, targeted for July 1, 2015. The Personal Care Division will be named Edgewell Personal Care and the Household Product Division will retain the Energizer name and logo.
  • Encouraging Diversity

    Team members and partners who come with different backgrounds, experiences, attitudes, and ways of thinking, all contribute to a dynamic culture, robust knowledge bank, and innovative thinking.
  • Do You Speak Retail?

    Over the last few years technology solution and service providers have been trying to become increasingly industry focused. This has manifested itself in different ways, from lip-service messaging changes, expensive re-branding exercises to full-fledged organizational restructuring along industry verticals.
  • 5-hour ENERGY Shots Reveals Improved Taste

    The most significant change to the taste of the product in 10 years, the company makes this announcement as a direct result of consumer feedback.
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