Social Media

CGT's readers rank the top 10 companies that provide an enterprise software suite specific to customer relationship management (CRM), including marketing, sales force automation, category management, etc.

The multi-channel campaign includes television, digital, in store, social, public relations and a worldwide contest on Instagram.

Share a new idea every day is the catch phrase for Pernod Ricard Chatter, designed as a global catalyst for generating ideas. It brings together the groups 18,800 personnel in a single, cloud-based platform.

Holiday shoppers turned Cyber Monday into the biggest spending day ever with online sales growing 30.3 percent over the same period last year. What's more, nearly one in five consumers used mobile devices to reach retailers' web sites a whopping 70 percent increase over last year. Meanwhile, m-commerce sales experienced a 96 percent jump over Cyber Monday 2011.

A recent Huggies marketing program realized a whopping 56 percent click-through and 55 percent e-mail open rate, which drove 630,000 visitors to Huggies' site. Social referrals amplified the campaign reach by about 700 percent, proving that consumers today seek advice from friends and peers for product insights and deals, before making purchase decisions.

Smartphones will soon become the most ubiquitous piece of hardware to rule the planet. Naturally, consumer goods organizations are connecting their brands to shoppers and consumers over smartphones, wherever they are.

Throughout the regular season, the campaign will feature a series of documentary-style videos, a Facebook page, and other marketing channels including advertising and packaging.