In addition to TV, digital and social media, the multi-million dollar campaign will include national print, out of home advertisements and other targeted advertising, on-pack, experiential marketing and public relations.
From crowdsourcing to consumer-created ads, PepsiCo is a prime example of how consumer goods companies can leverage sports sponsorships to connect with consumers. Click here to get a behind the scenes look at the innovative ways in which PepsiCo extended the fan experience beyond the TV screen during Super Bowl XLVII.
Gartner Analyst Nigel Montgomery describes what CPG companies need when making decisions about managing data, meeting needs influenced by social media and evaluating ERP systems.
Nearly two-thirds of users who fan social media pages are choosing to follow brands and retailers beating out celebrities and TV shows. That means that, surprisingly, Walmart is actually a bigger deal than Kim Kardishian when it comes to social media. Find out how brand popularity online is impacting buying behavior.
