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Social Media

  • Yankee Candle Marketing Strategy Includes New CMO

    This newly created role supports a strategic initiative focused on building the company's brands, expanding the digital platform and accelerating growth of its Direct-to-Consumer business.

  • CPG Lags in Social Media Investments

    IDC recently released a study on social media trends by vertical, highlighting the adoption of social media as an emerging technology across six vertical markets. So, whats the verdict for CPG? According to the study, CPG companies lag way behind, revealing the top two challenges they face when it comes to social media adoption.

  • Capri Sun's Monster-Sized Facebook Campaign

    Kraft Foods launches the new Capri Sun juice drink Big Pouch with an over-the-top Facebook page featuring an attention-grabbing stop-motion monster video.

  • Mountain Dew Promotes Movie with Hub

    Mountain Dew launched the highly anticipated DEWGothamCity.com, a hub including never-before-seen Dark Knight content.

  • Santa Cruz Organic Markets Sweet Deeds

    Consumers are invited to become a member of the Sweet Deed Society on the Santa Cruz Organic Facebook page and nominate a friend who has done a good deed.

  • Montblanc Launches Facebook App

    Montblanc announces the new Texas Children's Hospital "Wish Lantern" application on the official Montblanc Facebook.

  • Unilever Forms Facebook Partnership to Launch Waterwork

    Initially launched as a beta pilot, Waterworks, a clean water program, is among the first Timeline applications for charitable giving, connecting Facebook users around the world with real individuals and communities in need.

  • Top 5 Ways to Engage Consumers with Social Media

    Multi-award winning Producer and Digital Marketing Expert Van Vandegrift and his team in Hollywood have been behind some of the most successful online and in-store digital shopper marketing campaigns for major CG brands, including Hefty, Bisquick and Sunsweet. Here he counts down the top five ways to engage consumers with social media.
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