Digital & Email Marketing

The Kroger Co. announces it has purchased the assets of YOU Technology Brand Services, Inc., the Silicon Valley-based company in digital coupons and promotions.

Lucky Charms cereal is commemorating 50 years of magically delicious fun with a 50-day celebration thanking fans young and old for keeping the magic alive all these years.

The new GUESS app merges social loyalty with traditional loyalty by rewarding brand ambassador customers for extending GUESS campaigns and promotions through their social networks.

The new web site is designed to provide visitors with quick and easy access to tools and information about Snyder's-Lance.

United and energized by social media sharing, more than 1,200 Newell Rubbermaid employee volunteers participated in its first-ever global philanthropic partnership with Habitat for Humanity International.

With the advent of personalized digital marketing, social and mobile engagement, and rich consumer insights, brands now have an unprecedented ability to engage directly with consumers, shifting the balance of power between manufacturers and retailers. This month, we asked Cassandra Moren, senior director, CG & Retail Solutions Industry Marketing, Oracle, to weigh in on this unstoppable trend.

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

A new social media engagement program scans photos and visuals from public Instagrammer posts and verifies imagery of branded content, recognizing not only keyword and hashtag use but also photo use.