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Digital & Email Marketing

  • New Milestones in Mobile Engagement

    Mobile platforms combined to account for 60 percent of total digital media time spent, up from 50 percent a year ago. And perhaps more impressively, mobile apps accounted for more than half of all digital media time spent in May (51 percent), reinforcing the notion that as consumers turn to mobile, so must consumer goods companies.
  • Stuart Weitzman Names Chief Global Digital and E-Commerce Officer

    In this newly created position, Monica Schwartz will oversee all aspects of global e-commerce and digital strategies for the stuartweitzman.com platforms.
  • PwC Launches Digital Services Business

    The team has been built around recent strategic acquisitions; notably, Strategy& (formerly Booz & Company), Diamond Management & Technology Consultants, PRTM, Logan Tod & Co., Ant's Eye View, BGT Partners, Intuity, and Stamford Interactive.
  • Lancome and DELSEY Partner for Loyalty Program

    Their complimentary points-based loyalty program allows members to earn points every time they shop, connect and share, both in stores and online.
  • The Lempert Report and Tetra Pak Launch Video Innovation Series

    The weekly video series featuring valuable, concise and actionable information on innovation in the food world.
  • Lindt & Sprungli Masters Personalized E-Commerce

    Lindt & Sprngli has hit its sweet spot not only in the manufacture and innovation of chocolate, but in e-commerce with the launch of a new cloud-based web store.
  • Campbell Snags Digital Marketing Exec from Walmart

    The new Director, Global Social Media & Digital Marketing will focus on social media, web and mobile strategies as one channel to tell a story.
  • When in Rome... (Marketing to Millennials)

    Best-selling author, Gary Vaynerchuk is a self-described influencer, entrepreneur, investor, best-selling author, speaker and Jets fan. Recently, he weighed in on The White Houses March Madness-themed marketing campaign to uninsured 20-somethings. So, whats the verdict? Vaynerchuk is shocked by the number of brands that are still trying to reach Millennials through print, radio, and TV.
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