Customer Experience

Crest and Oral-B launch Pro-Health FOR ME: a complete line of oral care products for tweens.

The expansion of 'Pick Up Today' and 'FedEx Site to Store' tests provide more savings and convenience for customers.

The world's largest online marketplace unveils the eBay Fashion LookBook -- its first ever shoppable, shareable digital style gallery.

The Gap Inc. reverted back to its iconic blue box logo just one week after rolling out an updated version on its Web site. This isn't the first time a rebranding effort caused loyal consumers to revolt. Here's a look back at two other major flops.

The deal expands IBM's initiatives to help organizations gain customer insight and transform marketing through technology.

It took Barrie Bergman 25 years to build Record Bar into the success that made him a wealthy man. Bare Escentuals, his second company, was an overnight success after only 14 years. The one thing both of these success stories have in common? Time.

The launch marks the most dramatic change in the company's visual identity since 1957.

Adoption has skyrocketed as social networking now accounts for 11 percent of all time spent online in the United States. But how do businesses capitalize on this trend? New research from CGT and Wipro answers this burning question.