Customer Experience

The Gap Inc. reverted back to its iconic blue box logo just one week after rolling out an updated version on its Web site. This isn't the first time a rebranding effort caused loyal consumers to revolt. Here's a look back at two other major flops.

The deal expands IBM's initiatives to help organizations gain customer insight and transform marketing through technology.

It took Barrie Bergman 25 years to build Record Bar into the success that made him a wealthy man. Bare Escentuals, his second company, was an overnight success after only 14 years. The one thing both of these success stories have in common? Time.

The launch marks the most dramatic change in the company's visual identity since 1957.

Adoption has skyrocketed as social networking now accounts for 11 percent of all time spent online in the United States. But how do businesses capitalize on this trend? New research from CGT and Wipro answers this burning question.

The new meals offerfresh taste with new steaming innovation; fewer, simple ingredients; and new packaging.

A novelapproach to market research called Rapid Innovation Sessions (RIS) allowedKimberly-Clark to quickly create, design and evaluate 67 new product ideas overthe course of just three weeks.

The new design issimple to install so that no tools are required and it can be easilydisconnected when needed.