Brand loyalty is far from a given, particularly in today’s hyper-competitive marketplace. In fact, more than half (57%) of shoppers don’t feel committed to the consumer product brands they buy regularly, according to a recent SAP survey.
At our upcoming Analytics Unite event on April 28-30 in Chicago, we will explore how retailers and consumer goods companies are creating collaborative, data-driven supply chains.
CGT’s sister brand Path to Purchase Institute set out to increase transparency in the growing marketplace of retail media, launching an interactive Omnichannel Landscape that highlights existing retailer media networks and relevant key partners across nine categories.
NRF’s Big Show in New York this month gathered tens of thousands of global attendees from every corner of the retail and consumer goods landscape. Take a look as experts set the stage for what’s to come.
Executives from the Home Depot, Mercado Libre, and Schwarz Media shared ongoing AI use cases, particularly within Google Gemini implementations, and their predictions for scalability.
