The merger is said to bring together each company’s respective strengths, such as Gildan’s manufacturing network and HanesBrands' go-to-market expertise and heritage brand presence in activewear.
She takes on the role of associate vice president and head of digital strategy, media, measurement and DTC, joining the company during a critical period in its digital transformation.
They will both be part of the IT department, reporting to EVP and CFO Jason Monaco as part of the company's newly combined finance, IT and strategy organization.
Agentic AI has the potential to significantly enhance efficiencies for consumer goods organizations, far beyond even what traditional artificial intelligence can provide.
To unlock this potential, companies must figure out how to make the most of emerging technologies even as the entire consumer packaged goods industry faces major challenges.