Geoff Freeman and Jeff Harmening published a piece in Fortune highlighting the challenges the CPG industry is facing during this moment of historic consumer demand.
Despite operating in a supremely uncertain environment, Levi’s anticipates the strength of its brand coupled with its digital investments will carry it through the coronavirus health crisis.
These are certainly unprecedented times. As a trusted media source, CGT is committed to keeping you informed with accurate and timely news regarding the impact of COVID-19 on the consumer goods community.
Inmar Intelligence has teamed with mobile payments and rewards platform Ibotta, making Ibotta the first content technology Platform Accelerator in Inmar’s Innovator Ecosystem.
Amazon is connecting hospitals and government agencies with critical items like face shields, thermometers, protective gloves, face masks, surgical gowns and sanitizers.
Just as coronavirus has put a lot of business initiatives on the fast-track, the grocery delivery platform has been forced to share data with CPGs earlier than planned in order to help supply chains.