The cloud-based category management platform enables the Midwest food distributor to work together with its retail customers to create truly localized, store-level assortments.
The newly formed combined division is a fortification of Mars' already-formidable assets as the company looks ahead to future growth opportunities, according to Packaged Facts.
The leading marketing companies teach and expect their brand marketers to holistically drive the P&L, which is ultimately what creates more capable, enterprise-wide leaders, according to the 2016 survey.
It's like LinkedIn for consumer packaged goods, but instead of posting a resume, the companies are posting a product proposal verified by consumer insights data.
