A Closer Look at Ulta's Store ExperienceTake a closer look at how the Bolingbrook, IL-based retailer has bolstered its unique merchandising strategy, product assortment and in-store experience to better suit tomorrow’s shopper. Madison Reed Introduces New VR ToolThe digital tool lets consumers use mobile devices to virtually test more than 40 shades of hair color in a life-like simulation. Sutherland Packaging Collaborates with Idea Village An innovative "magic back" P-O-P display helps the Flawless hair remover stand out. L’Oreal Teams with Facebook on AR Initiative The effort will be driven by ModiFace, the beauty-focused AR specialist that L’Oréal acquired in March. L'Oréal Expands Portfolio Through Trio of Deals In the span of one month, L'Oréal has expanded its portfolio three times through a licensing agreement with Valentino and the acquisition of two companies. Linh Peters Joins Starbucks as Digital Program VP Former Ulta Beauty exec Linh Peters has joined Starbucks as vice president, digital program strategy and innovation. L'Oreal Adds Another "D.O.S.E" of Product Customization Using scanning technology and more than 2,000 algorithms, the new technology-driven service can create dozens of shopper-specific formulations. Edgewell Buys Luxury Skin Care Brand A pioneer and innovator in the men’s skincare category, Jack Black offers a range of grooming products. Crayola + Sally Hansen Endcap L'Oreal Paris Shelf Trays First Previous 4 5 6 7 8 Next Last
