L'Oreal Paris Shelf Trays

L’Oreal USA has produced some of the best cosmetic displays over the years to match its fine line of beauty products. These thermo-formed units continue that tradition – with one graphics twist that I found particularly sharp. The black trays were developed to fit the products being held, but the header cards carried themed messages, one for eye-enhancing items with multiple examples of the effects and one for lip-enhancing items with a clever big, colorful kiss palette. When positioned side by side, the effect is striking. And each unit works to help sell the other.