Mass Merchant

Revenue and stock performance are key indicators of retailer health, but profit is king. Companies are in business to make money and the quickest way to compare retailers on an apples to apples basis is profit margin. See who joined lululemon, Nike and the Gap at the top of Apparel Magazine's annual look at the 50 most profitable apparel brands.

Starbucks, Walmart, CVS, Walgreens and Target, and more come together to create the nations largest employer-led coalition to hire 100,000 opportunity youth.

Through this agreement, CVS Health will acquire Target's more than 1,660 pharmacies across 47 states and operate them through a store-within-a-store format, branded as CVS/pharmacy.

GoGo squeeZ, abrand of squeezable applesauce in a pouch, announces the grand opening of its new, state-of-the-art manufacturing facility in Nampa, Idaho. The company made an $85MM investment in the new facility.

The company will make a $1B investment in technology and supply chain, after the overwhelming demand for the launch of its Lilly Pulitzer collection shed a light on its digital capabilities.

In February, Walmart announced a $1 billion investment in its U.S. workforce, including raising its minimum wage to $9 an hour, implementing new training programs and giving associates more control over their schedules.

Walmart launches its hypermarket O2O platform "Walmart To Go" in Shenzhen, consisting of the newly launched "Walmart" mobile shopping APP, "To Go Service Center" in stores for self pick up, and multiple online & offline e-payment options.

Effie Worldwide and the Path to Purchase Institute celebrated the winners of the 2015 Shopper Marketing Effie Awards on March 17 at the Shopper Marketing Summit. Thirteen campaigns received gold, silver or bronze awards after being judged best in class by several juries of marketing executives. We present summaries of the winning campaigns in the following case studies.