Drug Store

The Most Admired list is described by Fortune as 'the definitive report card on corporate reputations.' Based on nine criteria, from investment value to social responsibility, these 10 consumer goods companies ranked highly in their respective industry, being noted a reputation all-star.

When launching products in the competitive grocery and drugstore space, it is essential for marketers to get things right, beginning but not ending with prominent shelf placement in brick-and-mortar stores. 

Retail and CPG marketing research firm Cadent Consulting Group, Wilton, Connecticut, has released a new study showing that shopper marketing spending more than doubled between 2012 and 2014. 

Anheuser-Busch InBev, St. Louis

Susan Topel has joined the manufacturer as a shopper insights analyst.

IRI, Kline to Provide Expanded OTC Coverage

Chicago-based shopper insights provider IRI and pharmaceutical market research firm Kline & Co., Parsippany, New Jersey, have partnered to provide the consumer healthcare industry a higher level of data accuracy, the companies said.

Brand Marketers
Coca-Cola Co., Atlanta

Russell Baker has been named vice president, shopper marketing strategy, content and capabilities, for Coca-Cola North America.

More than 80,000 American shoppers determined the winning food & beverage, health & beauty, household and kids brands.

Temkin Group interviewed over 10,000 consumers for its 5th annual customer experience survey and uncovered that while many retailers are routinely satisfying customers others are missing the mark. See where PetSmart, Amazon, Best Buy, and others ranked.