Campbell Soup Co., Camden, New Jersey. President and chief executive officer Denise Morrison has been elected as co-chair of the Consumer Goods Forum (CGF) board of directors.
Starbucks, Walmart, CVS, Walgreens and Target, and more come together to create the nations largest employer-led coalition to hire 100,000 opportunity youth.
Clorox Co., Oakland, California. The board of directors has appointed George Harad as independent chair of the board, and Jeffrey Noddle as chair of the management development and compensation committee.
Through this agreement, CVS Health will acquire Target's more than 1,660 pharmacies across 47 states and operate them through a store-within-a-store format, branded as CVS/pharmacy.
Effie Worldwide and the Path to Purchase Institute celebrated the winners of the 2015 Shopper Marketing Effie Awards on March 17 at the Shopper Marketing Summit. Thirteen campaigns received gold, silver or bronze awards after being judged best in class by several juries of marketing executives. We present summaries of the winning campaigns in the following case studies.
