Manufacturer

The Coca-Cola Company signs an agreement to purchase FUZE Beverage LLC, maker of FUZE enhanced juices and teas.

For the first time since 1998, Coca-Cola will advertise during the Super Bowl. According to Adweek, Coca-Cola was content buying the pods immediately prior to the telecasts, while competitor Pepsi dominated the in-game airwaves.

Numico, the brand owner of Nutricia, Milupa, Cow & Gate, Mellin and Dumex, selects Agile PLM to provide an end-to-end PLM solution.

Cognos introduces Merchandise Planning Blueprint.

Coca-Cola is reorganizing its marketing department to report to newly appointed COO Muhtar Kent. Mary Minnick, the head of the company's marketing, strategy and innovation division, will leave at the end of next month to pursue opportunities in the U.K. and will not be replaced.

Tommy Hilfiger Retail LLC, a wholly-owned subsidiary of Tommy Hilfiger Corporation forms a strategic partnership with Fulfillment Technologies LLC (FillTek), a full-service provider of order fulfillment, customer care and information technology services, to support Tommy Hilfiger's eCommerce Sales at www.shoptommy.com

Henkel, the maker of brands like Dial, Loctite, Purex, Dep and Duck brand, launched the "Henkel Innovation Trophy" competition, which invites all independent inventors to submit their creative ideas for an opportunity to be reviewed and evaluated by Henkel

Anchor Blue chooses Kronos for Retail to manage its expanding workforce.