Like most other consumer product companies, Kimberly-Clark Corporation invests significantly in in-store product promotions, using a manufactured display that features the promoted product as a primary vehicle.
Welch's determined that its internal IT staff was needed to implement and support a new Oracle ERP solution, leaving insufficient resources to maintain and support its existing Electronic Data Interchange (EDI) system.
LeapFrog Enterprises Inc. successfully implements Oracle Supply Chain Management applications to lower inventory, increase visibility across global operations, better plan for spikes in demand and improve procurement practices.
The Coors Light campaign features a new tagline, "The World's Most Refreshing Beer," a nod to the brand's successful positioning as the beer as cold and refreshing as the Rocky Mountains
