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  • Wrigley Fiend Dons Under Armour Advertisements

    Following the recent release of its first-ever line of baseball cleats, Under Armour forms a partnership with the Chicago Cubs that includes firstever signage on two outfield doors in left and right field at historic Wrigley Field.
  • Hallmark Cards Address Journeys of Life

    A recent poll conducted by Hallmark Cards Inc. revealed that 90 percent of consumers want more choices in encouragement cards that allow them to share support in unique ways for people in real life situations.
  • The Perfect Blend

    Harris Tea seeks real-time insight into ordering and manufacturing processes through business integration
  • Hasbro Inks Licensed Apparel Deal

    HPG, the licensing team of Hasbro Inc., signs a licensing agreement that will launch an extensive apparel collection in Steve & Barry's stores nationwide in Spring and Fall 2007.
  • The Move Toward Healthy Products

    Consumer goods companies try to gain success in this fast growing segment
  • Shelf Success

    Category management driven by various processes, many people.
  • Maytag Looks For New Repairman

    The Maytag brand recently conducted a nationwide search for the new Maytag repairman, the longest running real-life advertising character on network television.
  • Bumble Bee Drives Competitive Advantage

    With recent acquisitions, Bumble Bee Foods LLC's business has grown significantly in North America, providing the organization an opportunity to simplify business processes and to better align sales and marketing.
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