Under Armour to Service Benelux Region

6/6/2007

Under Armour Inc. signs an agreement with Unlimited Sports Group (USG), an integrated wholesale and retail organization, to manage the distribution of Under Armour products to Belgium, the Netherlands and Luxembourg. "Under Armour is committed to building the infrastructure necessary for sustained growth in international markets such as Benelux," says Ryan Wood, president of Under Armour Europe B.V. "We are confident that this partnership with Unlimited Sports Group will further position Under Armour as the performance brand of choice among European consumers and retailers." Under Armour has made international expansion a priority for long-term growth and this partnership will help local retailers fulfill consumers' growing demand for Under Armour products and allow the brand to continue to build its European presence.