Manufacturer

Unilever Invests in Internet Marketing
Unilever is the first major advertiser to sign on with Nielsen for comprehensive measurement of all 2012 digital campaigns across its suite of nearly 40 brands in the United States.
SC Johnson Introduces Low-Waste Cleaners
The expansion builds on SC Johnson's Windex Mini concentrated refill pilot, launched in July 2011, which aimed to create dialogue and engage consumers.

P&G to Cut Non-Manufacturing Jobs

In total, P&G aims to trim $10 billion of costs, including $1 billion in marketing costs and $3 billion in overhead costs.
Columbia Sportswear Expands Global E-Commerce

PFSweb was selected to provide multiple direct-to-consumer services for the Columbia and Sorel sites.
Problem Solving: WD-40 Creates a New Branded Category Solution

Very few brands will ever match the popularity and consumer loyalty of WD-40 Multi Use Product. Silence a squeaky door hinge? Check. Clean crayon from walls? Yes. Dissolve rust from metal surfaces? Unfortunately, not as much as some end users need and want.
New Products: Here We Come!

CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue
Consistency is Key: Herbalife Streamlines PLM

With record sales of $2.7 billion in 2010, Herbalife Ltd. is a fast-growing global nutrition company. But with growth comes complexity. By 2007, the time had come for Herbalife to implement a PLM solution that would establish a single source of the truth for product information.
Prepare to Launch: Breathable Foods Breathed Life into New Product

Breathable Foods aims to revolutionize the delivery of nutrients and sensations using novel aerosol delivery forms. In late 2010, the company prepared to launch its flagship offering, which delivers and airborne shot of caffeine in a compact inhaler the size of a lipstick.
Brown-Forman Puts Innovation in a Bottle

Jack Daniel's Tennessee Honey, Southern Comfort Fiery Pepper, Finlandia's flavored vodkas...the liquor category has never looked or tasted so good thanks in part to Brown-Forman Corporation, which put innovation front and center in its long-term growth strategy.
Connected Innovation: General Mills Brings Outside Expertise In

General Mills knows a thing or two about baked goods. So, a delicious, nutritious, 90-calorie brownie would seem to fall right in the company's wheelhouse;but that wasn't exactly the case.

Unilever Invests in Internet Marketing

SC Johnson Introduces Low-Waste Cleaners

P&G to Cut Non-Manufacturing Jobs

Columbia Sportswear Expands Global E-Commerce

Problem Solving: WD-40 Creates a New Branded Category Solution

New Products: Here We Come!

Consistency is Key: Herbalife Streamlines PLM

Prepare to Launch: Breathable Foods Breathed Life into New Product

Brown-Forman Puts Innovation in a Bottle

Connected Innovation: General Mills Brings Outside Expertise In