Manufacturer

Clorox sought to understand shopper behaviors around preventive health products. The resulting insights served as the core of Clorox's "Prevent, Protect & Soothe" shopper solution program.

CGT connects you with nine standout small to mid-sized consumer goods companies that are hitting it off big with consumers. Some names you'll recognize, other you won't. Find out what they've been up to over the last year and what's they've got in store for the future.

P&G wanted to find a way to improve the performance and cost-effectiveness of its data warehouse environment and expand its analytical and brand decision-making capabilities. Consolidating point-of-sale data into a single data warehouse platform was fundamental to these objectives.

To ensure apparel brands don't have to spend valuable resources on unnecessary or inaccurate size appraisals, Joe Coleman developed an innovative B2B application called The Fit Report.

The new CIO will lead The Hershey Companys Global Information Services Department, including developing global technology strategies that support the companys growth in key emerging markets around the world.

The company operates more than 1,000 selling points in the 19-million consumer Sao Paulo and Rio de Janeiro regions, where Sara Lee is already the retail market leader.

Content marketing has been embraced by brands like General Mills, and more consumer goods companies are joining the ranks everyday. P&G's recent switch in focus on digital marketing is a prime example of this colossal trend. Here is a list of our industry's top content marketers and links to their most successful ventures yet.