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  • Kraft Launches Expansive Brand Campaign

    The new campaign, produced by Saatchi & Saatchi New York and VSA Partners of Chicago, showcases the new CGI-generated Kool-Aid Man in television print, online and mobile creative.
  • GE and Quirky Partner to Inspire Invention

    GE will open thousands of its most promising patents and new technologies to the Quirky community for the development of new consumer products.
  • A-B InBev, DOJ Near Agreement Over Modelo Deal

    The Department of Justice filed a civil antitrust lawsuit in January challenging the proposed acquisition, saying that the $20.1 billion transaction would substantially lessen competition in the market for beer in the United States.
  • Vita Coco Taps ERP Solution for Global Expansion

    As the most popular brand in the fastest-growing beverage category coconut water in the U.S., Vita Coco sought a scalable solution that would accommodate new international operations in Europe and Asia, with multiple currencies, intercompany billing and an integrated supply chain.

  • Elmer's Introduces Natural Glue Line

    Elmers School Glue Naturals is the first and only school glue made with naturally occurring ingredients and available in recycled packaging.
  • Avon Outlines Cost Savings Initiative

    The latest actions include a global headcount reduction of more than 400 associates across all regions and functions, and the restructuring or closure of certain smaller, underperforming markets.

  • Nestle to Build Nescafe Coffee Center in China

    Nestl is helping to accelerate the development of Chinas coffee industry with the construction of new facilities.

  • Amway Leverages Advergaming

    Amway is one of the latest companies to team with the creators of a popular mobile game in Korea to connect with its 5 million players.

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