Manufacturer

Campbell Soup Company Keeps in Touch with Consumers
Campbell Soup Company's consumer insights team traveled across the country to find out what makes consumers tick. Its findings shaped the company's decision to focus innovation efforts on new consumer groups, new consumer needs and new consumer platforms.
Innovation at a Crossroads?
Dr. Trevor Davis of IBM provides tips for achieving growth through consumer-driven, sustainable new product development

L'Oreal Paris Revamps Digital Presence

With the help of digital agency, R/GA, LOrealParisUSA.com will be a beauty site that will be responsively designed for all devices.
TABASCO Brand Company Mourns Loss of CEO

Paul Carr Polk McIlhenny, CEO and chairman of the board of McIlhenny Company, passed away on Saturday, February 23, 2013, at the age of 68.
Flowers Foods Completes Sara Lee Brand Acquisition

This acquisition strengthens Flowers Foods' market presence in California, adding about 14.5 million people to the 70 percent of the U.S. population that currently has access to its fresh breads and rolls.
Chobani Marketing Empowers Consumer Choice

In addition to TV, digital and social media, the multi-million dollar campaign will include national print, out of home advertisements and other targeted advertising, on-pack, experiential marketing and public relations.
OREO Launches App with Nokia

Released as a result of Mondelez International's partnership with Nokia, the app connects people through the stars.
Unilever Invests in Fast-Growing Emerging Markets

Unilevers first aerosol manufacturing plant in Asia follows hard on the heels of new factories announced for Thailand and South Africa.
Supply Chain Leaders vs. Laggards

Supply chain processes are now three decades old. They are maturing. The understanding of supply chain excellence is evolving. But, substantial progress on costs and inventory management has only happened in the high-tech and electronics industry.For everyone else, progress has stalled. Find out why the CPG and food industries are at a supply chain plateau.
Reckitt Benckiser Boosts In-Store Data Collection

Reckitt Benckiser selects Gigwalk for its in-store data collection and help with in-store retail execution.

Campbell Soup Company Keeps in Touch with Consumers

Innovation at a Crossroads?

L'Oreal Paris Revamps Digital Presence

TABASCO Brand Company Mourns Loss of CEO

Flowers Foods Completes Sara Lee Brand Acquisition

Chobani Marketing Empowers Consumer Choice

OREO Launches App with Nokia

Unilever Invests in Fast-Growing Emerging Markets

Supply Chain Leaders vs. Laggards

Reckitt Benckiser Boosts In-Store Data Collection