Manufacturer

Bai Brands and DPS have been working together over the last two years in select markets across the country, and the two companies will now partner in most major markets.

As Grand Prize Winners, both products will be sold on Walmart.com and receive additional online marketing support.

Unilever has signed an agreement for the sale of its Soft & Beautiful, TCB and Pro-Line Comb-Thru brands to Strength of Nature for an undisclosed amount.

CGT introduces you to seven new solutions that empower consumer goods companies to reach business goals and amplify opportunities

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

McCormick's new digital service, FlavorPrint, is a testament to the role that collaboration (both internal and external) plays when it comes to delivering meaningful consumer experiences both online and off.

In order to grow market share, the company embarked on a mobile solution strategy in March 2007 that would abandon its 100 percent paper-based retail execution system.

It's no secret that consumer programs aimed at the digital shopper represent a huge opportunity for brands to engage consumers and improve marketing efficiencies. That's one reason why Kellogg Company recently enhanced its consumer loyalty program.