Manufacturer

MillerCoors Taps Partners for Digital Content

New York-based Initiative, the digital media agency of record for MillerCoors, helped to identify and execute these various partnerships.
Unilever Deploys Mobile Marketing Platform

Unilever has become the first company to activate Brandtones automated mobile marketing platform and engage directly with mobile phone users in the worlds fastest growing markets.
Chiquita to Merge with Fyffes

As part of a larger, more diversified organization, ChiquitaFyffes will become the largest global entity in the banana category with sales of more than 160 million boxes annually.
Mondelez Digital Focus Sparks Facebook Partnership

The collaboration focuses on Social and Mobile brand-building across the consumer journey.
Oscar Mayer Launches New Protein Pack

The Oscar Mayer brand is introducing P3 Portable Protein Pack, packs of meat, cheese and nuts, designed for active consumers.
Budweiser Unveils Global Marketing Campaign

Budweiser unveils a limited edition gold bottle featuring the iconic FIFA World Cup Trophy as part of its "Rise As One" campaign.
Dreyer's Adds Veggies to Outshine Bars

The Dreyer's Outshine fruit bars brand is launching the first national line of frozen fruit bars that combines fruit and vegetable ingredients.
1WorldSync, LANSA Extend Global Partnership

This is expected to provide their mutual customers with a complete end-to-end solution for product information management and distribution.

Mondelez Announces New Global Strategy