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Diageo’s New Global Breakthrough Innovation Team Brings Spatial Computing to Don Julio Campaign
The effort is being led by Sophie Kelly, global category director of Tequila for Diageo, and the company’s new Global Breakthrough Innovation Team, a subsidiary within its current Innovation function that launched early this year, with the goal to shape innovation “beyond the development of new products.” -
Introducing a New Way to Stay Engaged with CGT: Texting
We’ve launched a new way to stay engaged and make your voice heard within the CGT community. In addition to helping you stay connected with the most important insights in consumer goods, we can have two-way conversations with you to learn more about what you’re seeing — and what you want to see from us.