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  • P&G's Tide Brand Enters New Category

    This cleaning season, for the first time ever, consumers can experience the cleaning power of Tide both in and out of the laundry room.
  • Mrs. Fields Boosts E-Commerce Sales & Marketing

    The company appoints Kimberly Aylward to the newly created position of General Manager of Direct-to-Consumer Gifting, where she will oversee e-commerce sales and brand marketing efforts.
  • Mars Retail Group Inks Apparel Deal

    Mars Retail Group announces it signed Mad Engine Inc. as a new licensee to produce a wide range of apparel that will express the colorful fun of the M&MS and SKITTLES Brands.
  • Church & Dwight Improves Forecast Accuracy

    Church & Dwight chose Terra Technology after a successful pilot demonstrated a significant improvement in forecast accuracy, enabling the company to better predict and respond to consumer demand.
  • VTech Names New President

    The candidate will be responsible for sales, operations, human resources and marketing.
  • P&G Accelerates Innovation in Asia

    The grand opening of P&Gs third high tech innovation center in the region will house 254 advanced research laboratories.
  • How CPGs Can Differentiate through Digital Content

    In the midst of private label popularity, limited brand loyalty, and increasing sales of items along grocers outside walls, like fresh produce, consumer goods brands face an ultimatum: develop strategies to stand out or risk losing sales.
  • Mars Incorporated President to Retire

    The company announces that Grant F. Reid, current Global President of Mars Chocolate, has been named by the Mars Board of Directors to take over the Office of the President on January 2, 2015.
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