Unilever has become the first company to activate Brandtones automated mobile marketing platform and engage directly with mobile phone users in the worlds fastest growing markets.
As part of a larger, more diversified organization, ChiquitaFyffes will become the largest global entity in the banana category with sales of more than 160 million boxes annually.
Frito-Lay and Activision are providing fans with the opportunity to choose and name a new hero that will appear in the next Skylanders game slated for release in 2014.