Under the terms of the agreement, Conagra Brands will continue to manufacture products sold under the Wesson brand and provide certain other transition services for up to one year following the close of the transaction.
One aspect of the marketing industry I’d be more than happy to watch become obscure is the apparently indomitable budget silos separating various pieces of the business.
In this preview of a day-one workshop at the upcoming Consumer Goods Sales & Marketing Summit, the authors examine the enterprise-wide benefits of "Value Stream Mapping."
