Manufacturer

Del Monte Foods has leveraged Amobee’s sales accelerator tool to pilot programmatic advertising campaigns for its vegetable, fruit/chia and College Inn products.

Former Leo Burnett Group/Arc Worldwide senior vp April Carlisle has joined Coca-Cola North America as vice president, shopper marketing, national retail sales.

Former Procter & Gamble associate director Joy Mead was named Blue Chip executive vice president and general manager of business leadership.

Strategically planned for Los Angeles, the 99-year-old brand's first U.S. store aims to provide a localized, customizable shopping experience.

CGT and sister brand RIS again join forces to examine how consumer goods companies and retailers are building up analytics capabilities to address a changing, consumer-driven world.

Release of an educational VR experience examining the plight of bees coincides with the introduction of a new Honey Salted Caramel Almond flavor.

News America Marketing is testing ways to leverage blockchain technology to update how consumers, brands and retailers use incentives.

Tom’s of Maine has introduced Whole Care Mouthwash, an all-natural, alcohol-free product that helps fight cavities, strengthen enamel, restore minerals, freshen breath and clean between teeth.