Are Consumer Goods Leaders Ready for What’s Next?In the post-digital era, hyper-personalized, instantaneous digital experiences will increasingly provide competitive advantage for consumer goods brands looking to deliver relevance at scale. Madison Reed to Franchise 'Color Bars'The digital native, hair color brand is planning to franchise and aggressively expand its brick-and-mortar Madison Reed Color Bars under a new joint venture with Ann Arbor, MI-based consulting firm Franworth. Profile: Phil DeConto, VP, Category Management & Shopper Insights, Ferrero USA Phil DeConto has been in the CPG food industry his entire career, even working at his local Stop & Shop as a kid. Sales & Marketing Report 2019: Consumer Engagement More than ever, brands must continually keep up with technology to stay close to consumers. Profile: Deb Monahan, Director, Shopper Insights & Capabilities, GSK Consumer Healthcare Deb Monahan officially joined GSK Consumer Healthcare in 2015 as part of the Novartis-GSK Joint Venture and has led the U.S. shopper insights capability at the company since then. Sales & Marketing Report 2019 Tools of Engagement: The best way to make ‘personal’ connections is often through technology. Insights & Analytics Solutions Guide 2019 A comparison chart of 26 leading companies providing solutions for the collection, analysis and distribution of critical business data. Sponsored The Review Report Profile: Amelia Strobel, Global Consumer & Market Insights, Mars Sales & Marketing Report 2019: Data & Analytics Analytics is impacting the bottom line for brands and agencies alike. First Previous 215 216 217 218 219 Next Last
