Manufacturer

Ocean Spray, David’s Bridal & Forrester Execs To Debate at Analytics Unite 2021
Featuring Lizzy Ellingson, David’s Bridal chief digital experience officer; Brendan Witcher, Forrester Research VP, principal analyst; and Jamie Head, Ocean Spray chief digital and technology officer, the group will debate the strategies expected to have an impact on both the short and long term.
Coca-Cola’s Increased RGM Focus Expected to Help Navigate Price Increases
Coca-Cola is seeing the fruits of its digital transformation efforts in connecting with consumers around the globe, as the beverage company expects prioritization of revenue growth management (RGM) to help manage input inflation.

Brown-Forman to Elevate CIO to Executive Leadership Team, Transition CFO

The inclusion of the CIO role reflects the rapidly changing technology and digital transformation impact on the business according to CEO Lawson Whiting.
The Value of Data In Today’s Sustainability Challenges

In 2021, it is a necessity for companies to incorporate sustainability goals into their business plan if they intend to prosper. Consumers have become increasingly aware of companies' sustainability goals, or lack thereof, and the result is shown in the bottom line.
General Mills Ties Sustainability Performance into Finance Structure

General Mills announces that it has put in place a sustainability-linked revolving credit facility that is tied to environmental impact metrics.
Capitol Hill, CPG Industry Vet to Lead Consumer Brands Association Advocacy Efforts

A skilled government affairs and communications strategist, the exec has extensive legal and policy experience and has provided analysis of complex federal issues for committees and members of Congress.
Brewing Up Customer Acquisition with AI-Driven Data at Zest Tea

As the brand grew and Zest Tea began selling through retail stores, it became harder to run the company as a data-driven business. Find out what partnership helped overcome this challenge.
Russ Torres Named Group President at Kimberly-Clark

Kimberly-Clark continues to make changes to its leadership structure.
Idahoan Partners to Drive Growth and Expand Consumer Base

The food manufacturer has been able to take learnings from a consumer decision tree to help retailers optimize their shelf sets and assortments through the strategic relationship.
Nike Dips Toe Into Refurbishment

Nike is entering the refurbishment market and will use QR codes to further inform consumers about its circularity efforts.

Ocean Spray, David’s Bridal & Forrester Execs To Debate at Analytics Unite 2021

Coca-Cola’s Increased RGM Focus Expected to Help Navigate Price Increases

Brown-Forman to Elevate CIO to Executive Leadership Team, Transition CFO

The Value of Data In Today’s Sustainability Challenges

General Mills Ties Sustainability Performance into Finance Structure

Capitol Hill, CPG Industry Vet to Lead Consumer Brands Association Advocacy Efforts

Brewing Up Customer Acquisition with AI-Driven Data at Zest Tea

Russ Torres Named Group President at Kimberly-Clark

Idahoan Partners to Drive Growth and Expand Consumer Base

Nike Dips Toe Into Refurbishment