Henrique Braun takes on the role of CEO, taking over for James Quincey, who will transition to executive chairman after serving in the leadership position for nine years.
The company hopes to derive insights from Nike's stores, digital platforms and wholesale partners to directly shape corporate planning, growth initiatives and investment priorities.
What started as a premium pasta relaunch quickly became a lesson in how real-time data helps brands correct execution, react to trends and avoid costly missteps.