Shifts in consumer behavior as a result of the pandemic continue to drive sales growth at Procter & Gamble, which reported a net sales increase of 9%, to $19.3 billion, in fiscal Q1.
By examining retailer, shopper and point-of-sale data, we can get a better understanding of the ongoing shifts in consumer behavior and use these insights to inform campaign strategies.
The No. 1 consumer goods company will acquire Aimmune Therapeutics, a biopharmaceutical company developing and commercializing treatments for food allergies, in a deal valued at $2.6 billion.
The Procter & Gamble Company will have global access to a scientific information solutions portfolio that is expected to inform its business strategy, and fuel efficient R&D.
The addition of CREMO’s “barber-grade” beard, hair, shave prep and skin care products will complement such other Edgewell brands as Jack Black and Bulldog.
Clorox president Linda Rendle has been elevated to CEO and will join the board of directors, taking the reins as the company navigates the challenges of meeting sky-high demand during the pandemic.
Dollar General wants to expand the diversity of its product offerings, and it’s holding a virtual event that gives new suppliers a chance to meet with merchandise buyers and category managers.
