Food

A tectonic shift in consumer attitudes toward plastic waste have brands harking back to bygone days when environmental sustainability — like the neighborhood milk man — was standard business practice.

Path to Purchase IQ’s editors provide a sampling of recent activations that are helping move shoppers along their decision journeys.

Publix teamed with Nestle and Sparkling Ice to run respective summer rebate programs administered via Snipp Interactive.

Unilever is again running a summer program incentivizing ice cream purchases at 10 Albertsons Cos. chains, this time drumming up more of a digital presence.

The U.S. giant will buy Pioneer Foods for roughly $1.7 billion as a way to expand its global footprint.