Texas-based H-E-B recently wrapped its annual, two-week-long “Thrill of the Grill” campaign, promoting all the means necessary for grilling season with a slew of deals and a sampling event.
Bimbo Canada, a wholly-owned subsidiary of Grupo Bimbo, has entered into a partnership with Antuit to provide artificial intelligence capabilities for fulfillment and planning with Antuit’s AI-powered Forecasting Solution.
Kellogg's sale of the Keebler cookie business and Constellation Brands' wine drain represent ongoing disruption in the business plans of packaged goods makers.
Procter & Gamble tied in to the April 22 designation of "Earth Day" by spotlighting its environmental efforts and eco-friendly SKUs in this month's edition of brandSaver.
One year after its launch, Albertsons Performance Media powered by Quotient is delivering to CPGs as high as two times more return on their ad spend compared to industry benchmarks set by Nielsen.
Accenture has helped Del Monte Foods gain more visibility into its IT operations, access real-time customer insights to inform decision making and reduce IT spending costs by up to 35 percent.
Coca-Cola Co. and Mondelez International’s Nabisco have teamed up to activate their sponsorships of the National Collegiate Athletic Association for an account-specific sweepstakes running at Southeastern Grocers’ Winn-Dixie, Bi-Lo and Harveys during March Madness season.
Founder and CEO Tom Szaky will discuss the innovative waste-reduction program known as Loop, and how it aspires to be an engine for brands to catapult this new model of packaging.
