Food

Brands must remember that the key success factor isn’t media mix, but rather relevant and appropriate messaging paired with consumer needs and mindsets.

Many consumer goods companies pride themselves on their ability to quickly innovate, but Ferrara takes this one step further by building the importance of agility directly into its corporate values.

The partnerships will provide consumer goods companies with access to data science directly from Kroger for the first time.

Add Impossible Foods to the list of consumer goods companies fast-tracking their DTC strategy as a result of COVID-19.

Barry Callebaut intends to use the acquisition to establish a direct presence and manufacturing capacity in the growing Australian market.

The new lead brings e-commerce, omnichannel innovation and retail digitization experience to the role, letting the interim CEO shift back to global chief commercial officer of the CPG giant.