Food

Post Holdings to Acquire Pasta Company
Post will acquire Dakota Growers, a company in the approximately $5 billion North American pasta market, with leadership positions in the private label retail, foodservice and ingredient channels.
Dixie and Dawn Outrank Apple in Brand Strength
Lets face it there isnt a lack of consumer studies out there that prove this brand is better than that one for reasons A, B and C. But this new study peaked our interest because, interestingly, it found that longstanding household brand names, like Quilted Northern, Jockey, Dixie and Dawn, beat out trendsetting technology brands, like Apple.

Muller Yogurt Demonstrates a Passion for Flavor

Muller Yogurt makes its national debut introducing four new flavors in time for summer, touted by new Mom and actress Malin Akerman.
Hormel Innovation is Under Wraps

Hormel Foods aims to energize the protein-based snack category with the launch of Hormel REV wraps.
Mondelez, Twitter Team for Marketing

Twitter will have dedicated Mondelez International teams in Brazil, India, the United Kingdom and United States, to deliver real-time marketing solutions.
PepsiCo Recognized for Sustainability Efforts

PepsiCo is named to 2013 Dow Jones Sustainability Index and releases its Corporate Sustainability Report and Global Reporting Initiative report.
Hillshire to Acquire Jerky Brand

President and CEO Sean Connolly says the transaction provides an entry point into the attractive dried meat snacks category. In related news, Sally Grimes adds President, Hillshire Brands Gourmet Food Group to a long list of responsibilities.
Hostess Enlists Accenture for Re-Launch

Accenture designed, built, and implemented a new operating model for Hostess Brands, including a new distribution system and IT systems, across all aspects of the Hostess Brands enterprise, including the sales and marketing, merchandising, manufacturing, finance and order management functions.
Optimizing Brand Value: How Multidomain MDM Helps CPG Manufacturers Compete in the Aisle and Hearts of Consumers

All brands want to achieve the instant recognition of Coca-Cola, Starbucks or Gillette as customers respond instantly to these brands, reliving everything that is special about them.But a brand is more than a recognizable logo or specially designed symbol. Its a mirror of how customers perceive a company, and those perceptions reflect the value customers place on the products or services that company provides.
Campbell's and GMCR Bring Soup to Keurig

Campbells Fresh-Brewed Soup K-Cup packs will offer consumers the taste and experience of Campbells soups that can be prepared at the touch of a button in Keurig brewers.

Post Holdings to Acquire Pasta Company

Dixie and Dawn Outrank Apple in Brand Strength

Muller Yogurt Demonstrates a Passion for Flavor

Hormel Innovation is Under Wraps

Mondelez, Twitter Team for Marketing

PepsiCo Recognized for Sustainability Efforts

Hillshire to Acquire Jerky Brand

Hostess Enlists Accenture for Re-Launch

Optimizing Brand Value: How Multidomain MDM Helps CPG Manufacturers Compete in the Aisle and Hearts of Consumers

Campbell's and GMCR Bring Soup to Keurig