Food

All brands want to achieve the instant recognition of Coca-Cola, Starbucks or Gillette as customers respond instantly to these brands, reliving everything that is special about them.But a brand is more than a recognizable logo or specially designed symbol. Its a mirror of how customers perceive a company, and those perceptions reflect the value customers place on the products or services that company provides.

Accenture designed, built, and implemented a new operating model for Hostess Brands, including a new distribution system and IT systems, across all aspects of the Hostess Brands enterprise, including the sales and marketing, merchandising, manufacturing, finance and order management functions.