Food

Oscar Mayer brand launches its first-ever Wienermobile Run program, giving fans unprecedented access to the most popular and longest running mobile marketing tour in America.

In a time when your brand's social media fanbase seems to mean everything, an interesting new survey from Forrester supports the notion that trust, and not buzz, is the key to building a strong brand. A survey of of 4,500 consumers showed that household name CPG brands did, in fact, outrank upstart brands. Find out which brands came out on top.

Celebrity chef, Vintner and specialty foods pioneer Michael Chiarello and Americas cookie queen Debbi Fields, with branding expert Chris Cornyn serve as mentors for aspiring home chefs competing to win product placement on supermarket shelves nationwide.

The company names David Denholm as president and chief operating officer and Peter McGuinness as chief marketing and brand officer.

Company CEO Ken Powell, shares the innovation-fueled plans for growth including more than 200 new items being introduced worldwide in the first half of the year alone.

Harris Teeter brings to Kroger an exceptional brand and complementary base of 212 stores in attractive southeastern and mid-Atlantic markets and in Washington, D.C.

As we enter the second half of the year, the editors of CGT revisited the headiness that you read most. What do they tell us? You love a good list, especially if it predicts consumer trends OR ranks competitive products. Let us know what you think of these articles in retrospect. Did market predictions made ring true? Do the leading products still lead? Did key consumer trends take off or taper off? And what do you expect in the second half of 2013?

The new SVP, Gobal R&D, joins Campbell with more than 20 years of experience from companies including PepsiCo and Procter & Gamble.