Campbell's Snacks, a division of the Campbell Soup Company, recently entered into the connected TV marketing space to support its recent brand partnership with Major League Soccer (MLS) as the official snack sponsor.
Amy’s Kitchen says it is embarking on a new chapter of innovation and transformation, and as a result, has hired Mel Cash to lead the company’s sales and marketing strategies as its chief growth officer, and has promoted Leanne Molter to CFO, which will include IT oversight.
The Hostess brand, manufactured by parent company J.M. Smucker, has launched a seasonal marketing campaign that is tapping autonomous drones to deliver “joy-filled” packages.
The tech- and data-powered strategies that drive behind-the-scenes processes are at the heart of innovation efforts, and J.M. Smucker has provided CGT with details.
Schwan's Company, the manufacturer for brands like Red Baron, Tony's, Hearth & Fire, Big Daddy's, Villa Prima, and Freschetta pizza, has a new leader at the helm.
Health and wellness consumer goods company The Hain Celestial Group has hired Chris Jenkins as its global head of impact, a new role in which Jenkins will oversee the company’s global growth strategy with a focus on sustainability and wellness initiatives.
